Pradhan Mantri Mann Ki Baat- Details, Broadcast & Reception

Pradhan Mantri Mann Ki Baat

‘Mann Ki Baat’ is an initiative of the Prime Minister Shri Narendra Modi in order to reach the masses across the country through the Radio. The Prime Minister through his address on the radio aims to connect with the common man on regular basis and inform them about the initiatives of the Government and also seeks the support of the common man in nation building and governance. This initiative provides the citizen with the opportunity to become a part of Prime Minister’s radio address by suggesting the areas and topics on which he/she should focus during his address and bring to light the issues faced by common man so that it can be taken up during the address followed by subsequent action. This also provides you the opportunity connect, suggest and become part of participatory governance through the Prime Minister’s radio address.


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Mann Ki Baat

Mann Ki Baat is an Indian radio programme hosted by Prime Minister of India, Narendra Modi in which he addresses the common people of the nation on All India Radio, DD National and DD News.

There is a huge response from the people towards Mann Ki Baat which resulted in giving some special addresses or issues like in fifteen addresses of Mann Ki Baat broadcast so far, more than 61,000 ideas have been received on the website and 1.43 lacs audio recordings by listeners have been received. Each month, some selected calls become a part of the broadcast based on the seriousness and importance of the issue. From 2 June 2017, PM Narendra Modi’s ‘Mann Ki Baat‘ was made available in regional dialects, starting with Chhattisgarh, Haryana and Jharkhand. The aim behind this initiative is to expand reach of the program as far as possible.

Broadcast

The Prime Minister of India, Narendra Modi, is usually expected to address the nation every month on All India Radio. Officially started 3 October 2014, this programme aims to deliver the Prime Minister’s voice to the general public of India. As television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme to get telecasted, owing to its wider reach. It was estimated that around 90% of the total Indian population is reachable over the radio.

The first broadcast of Mann Ki Baat programme was done on the occasion of Vijayadashami on 3 October 2014 followed by the second broadcast on 2 November 2014.

Reception

The programme has been well received by the target audience, especially the urban masses residing in metropolitan cities all over the country. According to a survey which conducted in the lines of estimating the show’s success in 6 Indian cities including Mumbai and Chennai, has indicated that some 66.7% of the population had tuned in to listen to the Prime Minister’s address. The users had also found this initiative useful.

Mann Ki Baat has became a major source of revenue for the All India Radio. The usual advertisement slots on AIR sold for ₹500 – ₹1,500 per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost ₹2 lakh.

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